III · 41°18′N 69°16′E

The legend

The ibex stands at the very edge of the cliff. Moon, wind, silence. One target in the scope and no time for doubt.

01

Why the hunt

Hunting is more honest than any sport: an early start, the cold, patience and one chance. We wanted the can to be about that: endurance, and the moment when it all comes down to you.

02

The ibex and the wolf

The ibex on the can lives where others cannot hold on. The wolf below, our mark, hunts as a pack and never gives up first.

03

The black can

Black for the night before dawn, orange for the hunter’s vest. You can see the can from far away and you cannot mistake it.

The hunter’s code

  1. IHead out before everyone
  2. IIMove quietly
  3. IIIWait for your moment
  4. IVStrike true
  5. VCome back with the prize
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